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Most Followed Accounts on Social Media (August 2023)

 

The largest accounts on social media have millions of followers, and with that, enormous influence.

The top accounts vary considerably across platforms, but there are several people who feature in multiple lists.

Below, we’ll dive into the most followed accounts on each of the top social media platforms, including the top 5 most-followed people overall.

Who Is The Most Followed Person On Social Media?

With approximately 870.2 million total followers, Cristiano Ronaldo is comfortably the most-followed person across social media platforms.

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Overall, the top 5 most-followed people on social media are:

  1. Cristiano Ronaldo - 870.2 million followers

  2. Selena Gomez - 679.4 million followers

  3. Justin Bieber - 597.1 million followers

  4. Taylor Swift - 513.4 million followers

  5. Ariana Grande - 504.2 million followers

Despite no TikTok presence, Ronaldo’s unrivaled Instagram following of approximately 600 million coupled with 100 million followers on both Facebook and Twitter puts him at #1.

Most Followed Accounts On TikTok

Khabane Lame is the most followed person on TikTok with well over 150 million followers.

Charli D’Amelio is the only other TikToker with over 100 million followers.

Between July 2022 and July 2023, MrBeast (Jimmy Donaldson) more than doubled his followers from around 40 million to 85 million.

Just two (MrBeast and Will Smith) of TikTok’s top 10 most followed people feature in any of the other top 20 social media lists.

Rank

Account

Followers

1-Year Change

1

Khabane lame

161.4 million

↑ 16.4 million

2

charli d’amelio

151 million

↑ 7.6 million

3

Bella Poarch

92.6 million

↑ 2.2 million

4

Addison Rae

88.5 million

↑ 0.4 million

5

MrBeast

85 million

↑  45.3 million

6

Zach King

78 million

↑ 8.9 million

7

Kimberly Loaiza

76 million

↑ 11.2 million

8

TikTok

73.6 million

↑ 9.9 million

9

Will Smith

73.1 million

↑ 0.8 million

10

cznburak

72 million

↑ 12.4 million

11

The Rock

71.2 million

↑ 17 million

12

domelipa

67.1 million

↑ 11.3 million

13

BTS

60.6 million

↑ 9.4 million

14

Selena Gomez

58.7 million

↑ 16.7 million

15

Jason Derulo

58.1 million

↑ 5.6 million

16

dixie

57.1 million

↓ 0.3 million

17

원정맨 WonJeong

56 million

↑ 10.3 million

18

Spencer X

55.1 million

19

Loren Gray

54.2 million

↓ 0.4 million

20

Kylie Jenner

53.9 million

↑ 12.3 million

Source: Social Blade

Most Followed Accounts On Instagram

Aside from Instagram’s own account, Cristiano Ronaldo has the most followers on Instagram with around 600 million.

Another soccer star Leo Messi currently ranks third for most Instagram followers, just over 100 million behind rival Ronaldo.

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With the exception of YouTube’s T-Series (245 million subscribers), each of Instagram’s top 20 accounts have more followers than all other social media accounts.

17 of the top 20 Instagram accounts are focused on a single person.

Rank

Account

Followers

1-Year Change

1

Instagram

649.2 million

↑ 123.2 million

2

Cristiano Ronaldo

596.3 million

↑ 133.9 million

3

Leo Messi

478.7 million

↑ 134.3 million

4

Selena Gomez

426.1 million

↑ 93.3 million

5

Kylie

397.4 million

↑ 42.3 million

6

Dwayne Johnson

387.4 million

↑ 61.6 million

7

Ariana Grande

377 million

↑ 56.8 million

8

Kim Kardashian

362.5 million

↑ 39.7 million

9

Beyoncé

314.6 million

↑ 49 million

10

Khloé Kardashian

310.8 million

↑ 52 million

11

Nike

301.9 million

↑ 74.7 million

12

Justin Bieber

293.7 million

↑ 47.7 million

13

Kendall

292.9 million

↑ 48.3 million

14

National Geographic

281.7 million

↑ 50.8 million

15

Taylor Swift

268 million

↑ 50.8 million

16

Virat Kohli

255.1 million

↑ 50.7 million

17

Jennifer Lopez

249.3 million

↑ 32.5 million

18

Kourtney Kardashian Barker

223.8 million

↑ 36.4 million

19

Miley Cyrus

212.5 million

↑ 34.9 million

20

NJ ??

210.6 million

↑ 34.6 million

Source: Social Blade

Most Followed Accounts On Twitter

Twitter owner Elon Musk has the most-followed account on Twitter, accumulating over 30% of his 147.9 million followers since July 2022.

In contrast to other popular social media platforms, 6 of the top 20 Twitter accounts have experienced a net loss of followers between July 2022 and July 2023.

In total, 5 of the top 10 most-followed accounts belong to music artists. While 3 belong to current or former heads of state.

Cristiano Ronaldo is the only athlete in the top 10 with Neymar ranked #19. And Elon Musk is the only business magnate in the top 10 with Bill Gates at #18.

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YouTube (#11), NASA (#14), and Twitter (#16) are the only organizations in the top 20.

Rank

Account

Followers

1-Year Change

1

elonmusk

147.9 million

↑ 47.6 million

2

BarackObama

132.1 million

↓ 0.2 million

3

justinbieber

112 million

↓ 2.2 million

4

Cristiano

108.9 million

↑ 7.4 million

5

rihanna

108.2 million

↑ 1.2 million

6

katyperry

107.4 million

↓ 1.5 million

7

taylorswift13

93.5 million

↑ 3 million

8

narendramodi

90.2 million

↑ 9.9 million

9

realDonaldTrump

86.6 million

n/a

10

ladygaga

84.1 million

↓ 0.7 million

11

YouTube

79 million

↑ 3.4 million

12

EllenDeGeneres

75.4 million

↓ 2.1 million

13

KimKardashian

75 million

↑ 2.1 million

14

NASA

75 million

↑ 15.9 million

15

selenagomez

66.8 million

↑ 0.8 million

16

tter

65.7 million

↑ 3.7 million

17

cnnbrk

63.8 million

↑ 0.5 million

18

BillGates

63 million

↑ 3.3 million

19

neymarjr

62.3 million

↑ 5.2 million

20

jtimberlake

61.6 million

↓ 1.5 million

Source: Social Blade

Most Liked Pages On Facebook

Facebook’s most liked pages have little overlap with other social media followings. In fact, 13 of the top 20 do not feature on any other list.

Cristiano Ronaldo is the most-liked person on Facebook with well over 150 million likes.

Shakira (124 million likes) is the only other non-fictional person to feature in the top 5.

Rank

Account

Likes

1-Year Change

1

Facebook

183.3 million

↑ 6.6 million

2

Cristiano Ronaldo

164.9 million

↑ 13 million

3

Samsung

162.5 million

↑ 0.7 million

4

Mr Bean

138.6 million

↑ 8.4 million

5

Shakira

124 million

↑ 8.5 million

6

CGTN

120.3 million

↑ 1.9 million

7

Will Smith

116.2 million

↑ 4.7 million

8

Leo Messi

115.1 million

↑ 9.2 million

9

Real Madrid C.F.

113.9 million

↑ 1.7 million

10

Coca-Cola

109.1 million

-

11

Vin Diesel

107 million

↓ 1 million

12

China Daily

105.2 million

↑ 0.2 million

13

Rihanna

104.9 million

↑ 2.7 million

14

FC Barcelona

103.6 million

↑ 0.3 million

15

Tasty

95.8 million

↓ 0.8 million

16

Eminem

95.5 million

↑ 0.9 million

17

China Xinhua News

95.1 million

↑ 2.4 million

18

Justin Bieber

92.3 million

↑ 1.2 million

19

Neymar Jr.

90.9 million

↑ 1.9 million

20

Netflix

87.9 million

↑ 5.6 million

Source: Social Blade

Most Subscribed Channels On YouTube

Music and kids content is king on YouTube with 7 channels regularly uploading music videos and 6 frequently posting child-friendly content.

T-Series is the largest channel by subscribers with around 250 million subscribers - almost 100 million more than any other channel.

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India is represented twice in the top four channels with SET India ranked 4th.

Just 4 channels (MrBeast, PewDiePie, Like Nastya, and Justin Bieber) are primarily based around a single person.

Rank

Account

Subscribers

1-Year Change

1

T-Series

245 million

↑ 26 million

2

MrBeast

166 million

↑ 68.2 million

3

Cocomelon - Nursery Rhymes

162 million

↑ 24 million

4

SET India

159 million

↑ 23 million

5

✿ Kids Diana Show 

112 million

↑ 15.1 million

6

PewDiePie

111 million

-

7

Like Nastya

106 million

↑ 8.9 million

8

Vlad and Niki 

98.9 million

↑ 15.6 million

9

Zee Music Company

96.7 million

↑ 11.4 million

10

WWE

96 million

↑ 6.8 million

11

BLACKPINK

89.9 million

↑ 14.9 million

12

Goldmines

86.9 million

↑ 15.1 million

13

Sony SAB

83 million

↑ 13.9 million

14

5-Minute Crafts

80.1 million

↑ 3.1 million

15

BANGTANTV

75.6 million

↑ 6.7 million

16

Justin Bieber

71.6 million

↑ 2.3 million

17

HYBE LABELS

71.3 million

↑ 4.1 million

18

Zee TV

70.5 million

↑ 7.8 million

19

Pinkfong Baby Shark - Kids' Songs & Stories

68.2 million

↑ 9.6 million

20

Canal KondZilla

66.5 million

↑ 0.7 million

Source: Social Blade

Most Followed Accounts On Twitch

Ninja is the most-followed Twitch streamer with nearly 20 million followers.

The professional gamer rose to fame playing Fortnite and is rumored to be leaving the platform for a second time in the near future. 

Rank

Account

Followers

1-Year Change

1

Ninja

18.5 million

↑ 0.2 million

2

auronplay

15.4 million

↑ 2.3 million

3

ibai

15 million

↑ 3.9 million

4

Rubius

14.2 million

↑ 2.1 million

5

xQc

11.9 million

↑ 1 million

6

TheGrefg

11.4 million

↑ 1.4 million

7

Tfue

11.4 million

↑ 0.3 million

8

juansguarnizo

10.8 million

↑ 2.5 million

9

shroud

10.6 million

↑ 0.5 million

10

pokimane

9.3 million

↑ 0.1 million

11

sodapoppin

8.8 million

-

12

ElMariana

8.2 million

↑ 3.6 million

13

ElSpreen

8.2 million

↑ 4 million

14

Heelmike

7.4 million

-

15

tommyinnit

7.4 million

↑ 0.2 million

16

Myth

7.4 million

-

17

AdinRoss

7.3 million

↑ 1.4 million

18

TimTheTatman

7 million

-

19

NICKMERCS

6.7 million

↑ 0.2 million

20

Riot Games

6.6 million

↑ 0.4 million

Sources: Social BladeEarlyGame

Most Followed Accounts On Threads

Launched in July 2023, Threads’ follower numbers pale in comparison to other more established social networks.

Selena Gomez currently leads the way with just over 5 million followers, closely followed by Kim Kardashian.

Expect these figures to creep up as the platform finds its footing.

Rank

Account

Followers

1

Selena Gomez

5.1 million

2

Kim Kardashian

5 million

3

MrBeast

4.6 million

4

Shakira

3.8 million

5

Jennifer Lopez

3.7 million

6

Khloé Kardashian

3.1 million

7

Mark Zuckerberg

3 million

8

Ronaldinho

3 million

9

Kourtney Kardashian Barker

2.5 million

10

Olivia Rodrigo

1.9 million

Source: Game Revolution

Top Social Media Followings

1. Cristiano Ronaldo

Combined Social Media Followers: 870.2 million

TikTok Followers: -

Instagram Followers: 596.3 million

Twitter Followers: 108.9 million

Facebook Followers: 165 million

YouTube Subscribers: -

Twitch Followers: -

Threads Followers: 

Description: Cristiano Ronaldo is considered to be one of the greatest athletes of all time. The Portuguese soccer star has won countless individual and team accolades. In doing so, Ronaldo has become one of the most recognizable faces on the planet, which has translated into an enormous social media following.

2. Selena Gomez

Combined Social Media Followers: 679.4 million

TikTok Followers: 58.9 million

Instagram Followers: 426 million

Twitter Followers: 66.7 million

Facebook Followers: 89 million

YouTube Subscribers: 33.7 million

Twitch Followers: -

Threads Followers: 5.1 million

Description: Selena Gomez first rose to fame on the Disney Channel but has since gone on to have a successful career in music among other ventures. Three no.1 solo albums and a role as an executive producer on the hit Netflix drama 13 Reasons Why have helped Selena grow her cumulative social media audience beyond half a billion.

3. Justin Bieber

Combined Social Media Followers: 596.1 million

TikTok Followers: 26.8 million

Instagram Followers: 293.7 million

Twitter Followers: 112 million

Facebook Followers: 92 million

YouTube Subscribers: 71.6 million

Twitch Followers: -

Threads Followers: 

Description: Canadian singer Justin Bieber originally gained a following on YouTube as a teenager before quickly establishing himself as a global phenomenon. A large catalog of hit songs and a notoriously dedicated fanbase has seen the 29-year-old accumulate around 600 million followers across social media platforms.

4. Taylor Swift

Combined Social Media Followers: 513.4 million

TikTok Followers: 19.8 million

Instagram Followers: 268 million

Twitter Followers: 93.5 million

Facebook Followers: 79 million

YouTube Subscribers: 53.1 million

Twitch Followers: -

Threads Followers: -

Description: Singer-songwriter Taylor Swift first gained popularity with her self-titled debut album in 2006. Since then, she has released a further nine chart-topping albums, a feat unmatched by any other female recording artist. In the process, Taylor is one of only five individuals to amass over half a billion social media followers.

5. Ariana Grande

Combined Social Media Followers: 504.2 million

TikTok Followers: 32.5 million

Instagram Followers: 377 million

Twitter Followers: -

Facebook Followers: 42 million

YouTube Subscribers: 52.7 million

Twitch Followers: -

Threads Followers: 

Description: Another former Disney star, Ariana Grande has since become one of the biggest names in pop music. Several no.1 singles and an adoring fan base have propelled the 30-year-old to almost 400 million followers on Instagram and more than 500 million across social media. 

Conclusion

Largely composed of music artists and athletes, the most-followed social media personalities are well-established celebrities in their own right.

Instagram currently holds the largest followings, whilst social media newcomer Threads understandably trails behind.

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